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With the number of users on Facebook rapidly coming close to the 1 billion mark, the social network offers businesses and companies several opportunities for marketing their brands effectively. For some brands, the blue and white pages hold a world of marketing tools. But for some, the Facebook pages just don’t stand out enough. What should one do? Just making a Facebook page or profile is not enough; keeping fans and visitors engaged is what matters. Be so interactive that people just love visiting your page. To make a compelling page that draws thousands of fans, some marketing tips have to be kept in mind.
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1. Regular updates |
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Ensure that customers and visitors always have something new to see. Update your Facebook page with new happenings in the industry, new product offerings, and special deals that the company may be offering for special occasions. |
2. Say it through the profile picture |
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We all love pictures. And the display picture is literally the identity of the brand. One can use logos or photographs of famous products with the brand logo as the profile picture. But remember to keep it big and bright to attract as many people as possible. |
3. Photo albums worth a glance |
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Pictures – one word says a lot. Put up albums of new collections or new designs or service offerings. Opened up a new outlet? Share it with your fans! Tag your fans to these photos to make sure they don’t miss out. A word of caution though: don’t overdo with too many pictures in an album or putting up new photos 5 times a day! It might just have the opposite effect. |
4. Interconnected websites |
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It’s a great idea to connect your official website with your Facebook page. Include a link to your webpage prominently on your Facebook page. And don’t forget to invite the company website’s visitors through a link to Facebook on the official site too! |
5. The power of contests and polls |
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Often, companies hold mini contests on Facebook that many fans simply love. The giveaways may be small – a discount, a product giveaway, or a special service – but it leaves you with a happy customer. Keep the contest easy and simple to ensure maximum participation. Having regular polls is another good idea which serves a dual purpose: attracting fans and also getting to know their opinions! |
6. Give some food for thought |
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It’s a good idea to always include links to other pages, articles and websites that are related to your product. This keeps fans occupied and leaves them with tones of ideas to comment on at your page! Did we mention that it also shows you’re one active Facebook brand? |
7. Never ignore you fans |
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Some businesses post a status update or photo album or opinion poll on Facebook and then forget about it. Don’t make your interactions restricted to comments from fans only. Keep checking to see if a follower has asked something or made a comment that you really need to reply to. Fans don’t want to feel like they are talking to walls! |
8. Interactive apps and games |
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If possible, include applications and games on your Facebook page that followers and fans can keep coming to. The closer the application is to your line of business, the better. |
9. Make it easy to buy |
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Include features and information that allows users to place orders on your Facebook page. An average individual spends a lot of time on Facebook everyday; make it easy to place an order on your page to ensure that the deal is sealed! |
10. Corporate social responsibility |
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Your Facebook page should show that you are a responsible business that cares about the community as well. Get involved in charitable work and encourage your fans to join you too. Not only do you benefit from a positive image, but followers also develop a ‘feel-good’ factor when they come across your page.
It takes real work to make even the most simple of Facebook pages effective. But even a little thought and effort can help your Facebook presence go a long way! |
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