• Color your Day – The Application |
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| Color your day is a cute and simple facebook application, launched in May 2012 by Amul, a very successful food brand in India. Amul launched a milk additive named Amul PRO in April 2012 and in my launched its facebook page which has managed to snag 91,000 fans in such a short time which is great. Now they have launched a facebook application which is available for the fans of the Amul PRO page on facebook. As the name suggests, this is a coloring application which is for kids but can be enjoyed by the elders as well. You can let your kids have fun with this application by letting them be creative. Your kids can have competition with their friends with this application. |
• How to use this application |
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| To use this application, you first have to like the page, as it is available for the fans only. Once you start this application, you will get a choice of 10 pictures to choose from. Once you select the picture that you or your kids would like to color, you can start coloring the picture with the paint brush. You can alternatively choose a virtual color pencil as well. On the left, different color choices are given. You can choose the color you want to fill in the picture. Besides the color palette, there are options for erasing and saving the file. When you start coloring the picture, the cursor of your mouse will turn into a color pencil which is super cool for the kids. You can choose to color a new picture after you are done with the one you are coloring or you can share it on your wall or a friend’. You can also invite your friends to use this application. |
• Emotional Marketing |
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| Color your day is created for children and it is obvious that the application is made with utmost care to cater the creative needs of the kids. The application is made with keeping in mind the ‘emotional marketing’. Parents usually like to share the creativity of their kids on facebook. So, this application targets the parents, rather than kids. Parents who would love to show off the coloring of their kids to their friends or family members. |
Other features of “Color Your Day”: |
1. ‘Like’ campaign |
| The application is only available for the fans of the Amul PRO page. So, anyone who wants to use this application will have to like the page which will result in the increased fan count. |
2. Facebook ad |
| Realizing the importance of visibility on facebook; Amul ran an ad of the color your day application on the facebook. |
3. Share and invite features |
| These features enhance the usability of the application at the same time increase the fan following of the page. People who like this application will share it with their friends and invite them. |
| Start coloring your day now. I am sure you will love it! |
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